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Starting Up: Your Marketing Essentials

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1 hour
1 CEU
Pending
English
$15.00
Wanda Smith

Opening a new assisted living community is a challenging and complex experience. It can be ultimately very rewarding, as you see a filled facility that meets the needs of many families in your local area. There are many elements to consider: timelines, positioning strategy, facility construction (or renovation), hiring of key staff, and the development of a marketing plan. You may be directly involved in some of these, whereas you may have little involvement in others. While CareTrain’s marketing course addresses the primary characteristics for a well-balanced marketing strategy, this section is devoted exclusively to those additional responsibilities that require attention and comprehensive planning in a start-up facility.

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